The customer journey is a big topic right now - and for good reason. Today's customer journey is more complex than ever; interactions and touchpoints can take place in brick-and-mortar locations, online, on mobile devices, over SMS, on email, and more. We can even shout an order into the abyss, and Alexa will make sure it's delivered.
Covid-19 brings unforeseen complexity to the customer journey, but one that business owners must address. It's important to create a seamless experience in order to retain and delight customers. Now more than ever before, customers demand options and they want to feel important.
Is your brand utilizing agility and mobility to meet customers where they are? Do you know how they behave, what they respond to, and what makes them buy?
If you're curious about the customer journey and could use some insight on this important topic, Edify co-founder and CEO Cameron Weeks has written a piece for Forbes discussing the power of a connected customer journey. Read his latest article, "The Power of a Connected Customer Journey", for tips on transforming your business with customer journey mapping and delivering the journey customers want and deserve.