The contact center landscape is changing as customers are increasingly demanding immediate, personalized service at any hour. There is constant talk around how hesitant some companies are to move to the cloud or make any changes at all to their communication solutions. Change can be overwhelming, but are they considering how much the right cloud-based platform will transform their business for the better?

If a customer has a problem, they expect a fast resolution any time of day or night. The combination of Machine Learning and cloud communications is making all kinds of customer experience strides possible.

An Application Programming Interface (API) permits two applications to speak to one another. APIs empower Unified Communication and Collaboration Platforms (UCCP). UCCPs bring forth information and functional accountability, allowing information to travel swiftly interdepartmentally.

Unified Communications includes everything a business needs to communicate with customers and teams, unifying all communication channels into one platform.