The Changing Customer Journey

Nov 11, 2021 10:35:00 AM

Screen Shot 2021-10-27 at 11.58.30 AMThe customer is as kingly as he’s ever been, armed with 24/7 access and the power to elevate or nearly erase a brand’s reputation with a few screen taps.

Brands must now push the boundaries of business communications to undreamed-of heights to create true customer delight. But first, brands must understand the customer journey. The new complex, connected customer journey demands that brands see the big picture and the trends while simultaneously zooming in to treat each customer as a unique individual.

Who are your customers? How do they choose to interact with you? And do those interactions go well, or not so much? The whole objective of customer service is truly to put ourselves in the customer's shoes and walk a while. We’ve pulled together 8 ways to help you meet customers where they are, at every step of the journey. Find out how.

Candace Sheitelman

Written by Candace Sheitelman

Candace Sheitelman brings more than two decades of marketing expertise to Edify, much of it focused on CX and the contact center. She's responsible for Edify's go-to-market strategy and execution. Sheitelman previously ran her own marketing communications firm and global marketing at Aspect. She earned her B.S. in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University.