Straight Talk with Omdia: Digital Business Agility a “Necessity”

Apr 21, 2020 2:48:11 PM

digital business agility omdia

If you don’t know by now, then you must not be paying attention. Reading what Omdia (formerly Ovum) has to say about the necessity of digital agility hits home especially hard right now. It’s one thing for tech vendors to make assertions about how important it is for brands to get their stacks up to snuff, but it’s a whole other thing when it comes from advisors who study the market for a living. 

In this piece, Omdia Principal Analyst Mila D’Antonio explores why digital business agility is no longer a ‘nice to have’. She asserts, “During these turbulent times however, many enterprises may not have the digital infrastructure, tools, and capabilities required to quickly enable business continuity. They also may not be able to properly scale for remote working in ways that provide employees with the structure and access to critical information and data to engage proactively with customers.” Read the full piece here.

We're talking to Mila live next week to explore the connected customer journey and its span across applications, data sources, channels, and devices. We will look at:

  • Challenges and opportunities around creating connected customer journeys
  • Enabling omnichannel communications & end-to-end customer engagement
  • Technologies and capabilities that are unifying siloed data, organizational disparities, and channels and devices
  • How journey data is improving the contact center’s ability to guide interactions and make proactive decisions

Sign up and join us for the webinar next week, or register to get the replay for later. See you there.

Candace Sheitelman

Written by Candace Sheitelman

Candace Sheitelman brings more than two decades of marketing expertise to Edify, much of it focused on CX and the contact center. She's responsible for Edify's go-to-market strategy and execution. Sheitelman previously ran her own marketing communications firm and global marketing at Aspect. She earned her B.S. in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University.