Inside the Contact Center: A Study of Customer and Employee Experience

May 19, 2022 12:57:48 PM

Produced by Unisphere Research and CRM Media, study presents trends and advice for CX leaders backed by fresh quantitative and qualitative data; Webinar on full results today at 11 am PT/2 pm ET.

May 18, 2022—Medford, NJ—Unisphere Research, independent IT market research firm, and CRM Media, the preferred source for information, products, and services relevant to the CRM user marketplace, today released new research entitled Inside the Contact Center: A Study of Customer and Employee Experience. The study, which looks at the everyday lived experiences of contact center leaders across the United States, reveals new data and trends around several key topics including cloud migration, technology priorities, agent turnover, budgeting, and more.

The complete findings of Inside the Contact Center: A Study of Customer and Employee Experience will be presented today at 11 am PT/2 pm ET. Register to attend the online event here.

Findings include:

  • A significant portion of contact center technology has not yet been moved to the cloud. More than half (57%) of businesses surveyed are less than halfway there.
  • CX leaders are desperate to add new conversation channel options, like SMS (53%), to their contact centers to reduce handle time and improve experience.
  • Nearly half (48%, 47%, and 46% respectively) say they need artificial intelligence (AI)/machine learning (ML), real-time transcription, and self-service bots “urgently” or “yesterday”.
  • 41% of leaders admit that toggling between channels is  the technology issue currently most affecting their contact center and worry that adding more to legacy technology will only exacerbate the issue, so most have done nothing to date.

“Agent turnover has long been an issue for customer contact centers,” Joe McKendrick, study author and consulting analyst for CRM Media. “The technology they use is key to their ability to deliver that ‘wow’ experience to their customers. If they can access the information they need when they need it, and the technology is as easy to use as their smartphones, it can go a long way in making their jobs more attractive.”

It is widely accepted that the experience employees have at work directly affects how well they serve customers. Forty-four percent (44%) of contact center leaders surveyed say providing a better experience for agents is “in need of improvement” or is of “urgent concern” to the business. This indicates that businesses must evaluate their policies and offerings around issues impacting the employee experience like remote work, training, and, critically, the software and hardware they provide to agents to do their jobs.

Ultimately, Inside the Contact Center: A Study of Customer and Employee Experience underscores that contact center leaders struggle to balance achieving internal KPIs with delivering exceptional customer experiences. When asked to choose one “greatest challenge,” one-third of leaders cite meeting metrics like average handle time (AHT) and first call resolution (FCR) and another one-third cite offering positive experiences and lowering customer effort.

“Achieving the balance between what the business needs and what its customers need has eluded companies forever because the two are inextricably linked – and should be addressed as such. The problem is that there has yet to be customer service technology that solves for both,” said Cameron Weeks, co-founder and CEO of Edify. “The Edify platform was built specifically to end the cycle of meeting internal metrics at the expense of the customer experience, and it is so gratifying to see how it changes our customers’ businesses.”

Join Unisphere Research and CRM Media for an online event presenting the findings of Inside the Contact Center: A Study of Customer and Employee Experience today at 11 am PT/2 pm ET. Register here.

About Unisphere Research

Unisphere Research, a division of Information Today, Inc., is a diversified information company that conducts proprietary and custom research projects in conjunction with the top data management and IT groups, as well as with other leading-industry communities.

About CRM Media

CRM Media, a division of Information Today, Inc., is the preferred source for information, products, and services relevant to the CRM user marketplace. CRM Media is dedicated to providing this pertinent information in a timely manner, thereby connecting decision makers and industry providers now and in the future.

About Google Chrome OS

Google Chrome OS is a fast, secure and versatile cloud-first operating system that is easy to manage and powers Chromebooks and other Chrome devices. Chrome OS provides employees with a modern experience and devices that stay fast, have built-in security, deploy quickly, and reduce the total cost of ownership of hardware.

About Edify Labs, Inc.

Edify connects businesses with customers and employees with each other, making enterprise communications as easy as personal ones. Its flagship product, Edify CX, unites contact center (CCaaS), unified communications (UCaaS), and real-time communications platform (CPaaS/API) functionality in a single cloud-native solution that facilitates continuous conversations. Now, customers and employees can easily move among channels in one window, just like they do every day on their phones. Companies choose Edify for its global availability, no-waste pricing, and full-stack 100% SLA uptime guarantee. Edify is also a Google Chrome Enterprise Recommended solution for the contact center. Learn more at edify.cx.

Liz Cahill

Written by Liz Cahill

Recognized as one of PR Week's “Ten Rising Stars” in 2005, Liz Cahill has been working in the public relations industry for more than two decades with a focus on technology and lifestyle. During this time, Cahill has partnered with clients big and small, working on strategy development, message creation, media outreach, social media programming, event planning, ghostwriting, and pretty much anything else her clients throw at her. Originally a “Jersey girl,” Cahill has lived in Boston, New York City, and Los Angeles. She currently resides outside of LA with her husband, daughter and twin sons.