Why BCaas has Big Benefits for Companies

Jun 5, 2019 9:30:00 AM

In today’s virtual world, your company probably employs people from all over. Some might show up to headquarters each day, while others are working when you’re asleep from an office (or even their home) in another time zone far away. To meet the communication needs of the modern workplace, many companies are still using multiple vendors, including UC (unified communications) vendors. However, this often fails to provide a consistent and unified service to the end user. After all, not every vendor's tools, software or platform can work easily with each other. This can cause headaches for the IT department, create confusion for employees who are asked to use an array of tools, and, on top of it all, costs can add up quickly.

Managing internal communications isn’t the only challenge for businesses. External communications with customers can be just as confusing. Some customers want to call you, some want to use instant chat, others choose social media, email, or even text. Customers want to use whichever medium works best for them, and companies need to make this possible.

So, businesses have been forced to use multiple vendors to address all of these needs. Wouldn’t it be great to have just one platform from one provider for all of your internal and external communications needs? Yes! And finally, you can.

What is Business Communications as a Service (BCaaS) and Why Do You Need It?

BCaaS exists to deliver everything you need from one vendor. Your BCaas partner combines the core functionality of Communications Platform as a Service (CPaaS), Contact Center as a Service (CCaaS), and Unified Communications as a Service (UCaaS)/Private Branch Exchange phone system (PBX) platforms while also delivering customer success tools.

The benefit to combining all of these offerings is huge, like lowering costs and increasing productivity, as your people can connect any time, on any device, from nearly any location around the world. Your customers will benefit too! Your BCaaS partner will deliver omnichannel call center functionality that dramatically improves the CX, including frictionless transfers between bots and live agents (no more long hold times), the ability for agents to access real-time data, trend analysis, voice/video/chat/screen-sharing and much, much more.

(And in case you’re wondering, “as a service” refers to any tool, platform or technology delivered as a service over a network. The days of needing your company’s infrastructure to be on-site are long gone.)

It’s never been easier to bring the best communications tools into your organization. Say goodbye to piecemeal systems that are difficult and costly to integrate. And, remember, a better agent experience translates into a better customer experience too. They go hand-in-hand. 

Improve the Communications Experience with a BCaaS Solution

A BCaaS platform will optimize and streamline all of your business communications. Taking it one step further, a *cloud-native* BCaaS platform will improve both the customer and employee experience, thanks to better call quality and faster resolutions with advanced routing and machine learning-powered chatbots. Did I mention 100% uptime? Call center agents and remote workers alike will have all the tools they need at their fingertips since they no longer rely on a fixed infrastructure. Communicate faster and collaborate from anywhere. What's not to love?

If you're looking for a cost-effective, flexible, consume-at-your-own-pace solution for your business, look no further. Edify is the first of its kind cloud-based business communications platform to offer Business Communications as a Service (BCaaS)--we call our solution Huddle--in one dashboard, as one tool, with one vendor. Finally, you can use a single vendor for all of your business communication needs. If you’re ready to redefine the way your business manages the customer experience (CX) and internal cross-team collaboration, try Edify with no barriers to entry; your first 5 users are free, forever. Contact us today and we’ll be happy to walk you through the many benefits that our BCaaS solution can provide. Your employees and your customers will thank you!

Kendal Rodgers

Written by Kendal Rodgers

Kendal is the Marketing Manager at Edify and has been writing and curating content most of her professional career. She’s passionate about working with start-ups and sharing life experiences through storytelling. Kendal earned her B.S. in Marketing and International Studies from the IU Kelley School of Business.