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Heather Webster-Turbeville

As a Strategic Marketing Consultant, Heather Turbeville brings a core focus on digital marketing, content creation, brand and program development, and lead generation solutions to her clients. Heather has nearly 20 years of marketing, sales, and solutions experience. She has led global marketing programs at technology companies including Aspect Software, Altivon, and Performance Technology Partners.

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Omni-channel Has a Better Shot with Cloud Solutions

By Heather Webster-Turbeville on Jul 9, 2019 10:45:00 AM

Omni-channel has been a dream in the unified communications space for a long time now, but it’s been a struggle for many organizations to implement. They want it, but organizations either can’t afford the high price tag or deal with the time it takes to deploy it (not to mention the integration frustrations everyone has experienced or at least heard about). In fact, it can be such a challenge that, according to The Global State of Customer Experience from CX Network, 36% of organizations support only 1 to 2 contact channels. And, just as bad, only 7% of organizations have a true omni-channel approach. Whoah! Those stats are appalling.

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